Joe Gladstone is an Assistant Professor of Consumer Behavior at University College London. Named by Forbes magazine as one of the “top 30 people under 30”, Joe seeks to understand how we can help people to improve their financial decisions. 

To achieve this, Joe's research involves active collaborations with companies and government departments, using large-scale transaction datasets and field experiments.

Joe completed his PhD at the University of Cambridge and was the Fox Fellow at Yale University. Prior to starting his PhD, Joe graduated first in his class in degrees from Oxford and Cambridge University. Joe's research has been published in prestigious academic journals, including Journal of Consumer Research, Journal of Consumer Psychology, Psychological Science and Journal of Personality and Social Psychology.

Joe is a regular guest on BBC World News, where he comments on topics related to consumer behaviour. Joe's research has been profiled in many of the worlds leading news outlets, including The Wall Street Journal, Time Magazine, The Economist, and Fox News.

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